GMAT OG2017新增阅读Q415-418

GMAT OG2017新增阅读Q415-418

发布时间:2016-06-02 12:24:15字体: 文章来源:海翔GMAT培训

【文/海翔教育咨询:Doris】转载请注明出处,如未注明,我们会寻求法律途径保护该文章的知识产权。

GMAT OG2017新增阅读题目一:

GMAT OG17_GMAT复习资料

Questions 415-418

Much research has been devoted to investigating what motivates consumers to try new products. Previous consumer research suggests that both the price of a new product and the way it  is advertised affect consumers’ perceptions of the product’s performance risk(the possibility that the product will not function as consumers expect and/or will not provide the desired benefits). Some of this research has concluded that a relatively high price will reduce a consumer’s perception of the performance risk associated with purchasing a particular product, while other studieshave reported that price has little or no effect on perceived performance risk. These conflicting findings may simply be due to the nature of product advertisements: a recent study indicates that the presentation of an advertised message has a marked effect on the relationship between price and perceived performance risk.

Researchers have identified consumers’ perception of the credibility of the source of an advertised message– i.e., the manufacturer—as another factor affecting perceived performance risk: one study found that the greater the source credibility, the lower the consumer’s perception of the risk of purchasing an advertised new product. However, past research suggests that the relationship between source credibility and perceived performance risk may be more complex: source credibility may interact with price in a subtle way to affect consumers’ judgments of the performance risk associated with an advertised product.

 

415. According to the passage,the studies referred to in the highlight part reported which of the followingabout the effect of price on consumers’ perception of the performance riskassociated with a new product?

A.       Although most consumers regardprice as an important factor, their perception of the performance riskassociated with a new product is ultimately determined by the manufacturer’sreputation.

B.       Price interacts with thepresentation of an advertised message to affect perceived performance risk.

C.       Price does not significantlyaffect consumers’ perception of the performance risk associated with a newproduct.

D.      Consumers tend to regard priceas more important than the manufacturer’s credibility when they are buying fromthat manufacturer for the first time.

E.       Consumers are generally lessconcerned about a new product’s performance risk when that product isrelatively expensive.

416. The “past research”mentioned in line 25 suggests which of the following about perceivedperformance risk?

A.       The more expensive a newproduct is, the more likely consumers may be to credit advertised claims aboutthat product.

B.       The more familiar consumers arewith a particular manufacturer, the more willing they may be to assume somerisk in the purchase of a new product being advertised by that manufacturer.

C.       Consumers’ perception of theperformance risk associated with a new product being advertised may beinfluenced by an interplay between the product’s price and the manufacturer’scredibility.

D.      Consumers may be more likely tobelieve that a product will function as it is advertised to do when they havebought products from a particular manufacturer before.

E.       The price of a particularadvertised product may have less impact than the manufacturer’s credibility onconsumers’ assessment of the performance risk associated with that product.

417. Thepassage is primarily concerned with

A.       challenging the implications ofprevious research into why consumers try new products

B.       suggesting new marketingstrategies for attracting consumers to new products

C.       reconciling two different viewsabout the effect of price on consumers’ willingness to try new products

D.       describing a new approach to researching why consumers try newproducts

E.       discussing certain findingsregarding why consumers try new products


418. Which of the following,if true, would most tend to weaken the conclusions drawn from “some of thisresearch”?

A.       In a subsequent study,consumers who were asked to evaluate new products with relatively low priceshad the same perception of the products’ performance risk as did consumers whowere shown the same products priced more expensively.

B.       In a subsequent study, thequality of the advertising for the products that consumers perceived as havinga lower performance risk was relatively high, while the quality of theadvertising for the products that consumers perceived as having a higher performancerisk was relatively poor.

C.       In a subsequent study, theproducts that consumers perceived as having a lower performance risk werepriced higher than the highest priced products in the previous research.

D.      None of the consumers involvedin this research had ever before bought products from the manufacturersinvolved in the research.

E.       Researchers found that thehigher the source credibility for a product, the more consumers were willing topay for it.

 

答案:CCEA

 


 

解析:

Much research has been devoted toinvestigating what motivates consumersto try new products.

Topic: 消费者尝试新商品的动机是什么

Previous consumer research suggests that boththe price of a new product and the way it is advertised affect consumers’ perceptionsof the product’s performance risk (the possibility that theproduct will not function as consumers expect and/or will not provide thedesired benefits).

新概念:performance risk 一个产品让消费者失望的可能性

全文论点,影响pr的因素有2个:产品价格和广告宣传方式(下文对具体影响方式进行探讨)

Some of this research has concluded that a relatively high price will reduce a consumer’sperception of the performance risk associated with purchasing a particularproduct, while other studies have reported that price has littleor no effect on perceived performance risk.

关于产品价格和pr感知能力的2种矛盾发现:有的认为价格高,感知到的pr小;有的认为没有相关性。(都只单独考虑了价格的影响)

These conflicting findings may simply be due to thenature of product advertisements: a recent study indicates that thepresentation of an advertised message has a marked effect on the relationshipbetween price and perceived performance risk.

解释矛盾:因为广告方式

Researchers have identified consumers’perception of the credibility of the source of an advertised message – i.e.,the manufacturer—as another factor affecting perceived performance risk: one studyfound that the greater the source credibility, the lower the consumer’sperception of the risk of purchasing an advertised new product.

广告的影响:生产商信誉度越高,对pr的感知越低(单纯指考虑广告的影响)

However, past researchsuggeststhat the relationship between source credibility and perceived performance riskmay be more complex: sourcecredibility may interact with price in a subtle way to affect consumers’judgments of the performance risk associated with an advertised product.

总结研究结果:价格和广告可能是共同影响消费者对pr的感知能力的。

文章结构总结:

引入话题:探寻消费者购买新产品的动机

介绍当前为止的研究结果:消费者在购买新商品是会对商品有一个performance risk的认知,产品价格和广告方式共同影响了消费者对pr的感知能力。


415. According to the passage, the studiesreferred to in the highlight part reported which of the following about theeffect of price on consumers’ perception of the performance risk associatedwith a new product?

according to the passage开头提问的,都能在原文直接找到答案。问的是otherstudies对新产品价格对消费者pr感知力的影响是怎么说的,定位原文other studies have reported that price has little or no effect onperceived performance risk.这句话——价格几乎不影响消费者对pr的感知能力。

A.       Although most consumers regardprice as an important factor, their perception of the performance riskassociated with a new product is ultimately determined by the manufacturer’sreputation. 还没提到

B.       Price interacts with thepresentation of an advertised message to affect perceived performance risk. 还没提到广告

C.       Price does notsignificantly affect consumers’ perception of the performance risk associatedwith a new product. 正确,几乎没有相关性

D.      Consumers tend to regard priceas more important than the manufacturer’s credibility when they are buying fromthat manufacturer for the first time. 还没提到生产商的信誉

E.       Consumers are generally lessconcerned about a new product’s performance risk when that product isrelatively expensive. 是没有相关性,而不是负相关。

C


416. The “past research” mentioned in thehighlight part suggests which of the following about perceived performancerisk?

past research关于pr感知力的说法哪一个是对的,先把握原文的信息:past research suggests that therelationship between source credibility and perceived performance risk may be more complex: source credibilitymay interact with price in a subtle way to affect consumers’ judgments of theperformance risk associated with an advertised product.生产商的信誉和产品价格会一起影响消费者对pr的判断。

A.       The more expensive a newproduct is, the more likely consumers may be to credit advertised claims aboutthat product. 价格和生产商信誉的关联,研究没有探讨

B.       The more familiar consumers arewith a particular manufacturer, the more willing they may be to assume somerisk in the purchase of a new product being advertised by that manufacturer. 对生产商熟悉程度和pr感知力之间的关系,研究也没有探讨

C.       Consumers’ perception ofthe performance risk associated with a new product being advertised may beinfluenced by an interplay between the product’s price and the manufacturer’scredibility. 价格和生产商信誉一起影响pr感知,正确。

D.      Consumers may be more likely tobelieve that a product will function as it is advertised to do when they havebought products from a particular manufacturer before. 错误同B

E.       The price of a particularadvertised product may have less impact than the manufacturer’s credibility onconsumers’ assessment of the performance risk associated with thatproduct.  没有比较价格和生产商信誉两者谁的影响力更大。

C


417. The passage is primarily concernedwith

A.       challenging the implications ofprevious research into why consumers try new products

作者在文中并没有态度,只是描述研究结果,不存在challenge

B.       suggesting new marketingstrategies for attracting consumers to new products

文章没写marketing strategies

C.       reconciling two different viewsabout the effect of price on consumers’ willingness to try new products

这只是论据的一部分,并非文章主旨

D.       describing a new approach to researching why consumers try newproducts

文章没有讨论研究方法

E.      discussing certain findings regarding why consumers try new products

动词方向正确,中性;名词部分也是文章讨论的核心,关于消费者购买新产品的原因的研究。正确

E


418. Which of the following, if true, wouldmost tend to weaken the conclusions drawn from “some of this research”?

要削弱的结论是Some of this research has concludedthat a relatively high price will reduce a consumer’s perception of theperformance risk associated with purchasing a particular product. 价格越高,消费者对pr的感知能力越低。

A.       In a subsequent study,consumers who were asked to evaluate new products with relatively low priceshad the same perception of the products’ performance risk as did consumers whowere shown the same products priced more expensively.

价格改变,pr感知力不变,推翻了结论。

B.       In a subsequent study, thequality of the advertising for the products that consumers perceived as havinga lower performance risk was relatively high, while the quality of theadvertising for the products that consumers perceived as having a higher performancerisk was relatively poor.

产品质量和pr感知之间的关系,无关

C.       In a subsequent study, theproducts that consumers perceived as having a lower performance risk werepriced higher than the highest priced products in the previous research.

价格越高,感知力越低,印证了结论,逻辑方向翻了

D.      None of the consumers involvedin this research had ever before bought products from the manufacturersinvolved in the research.

消费者有没有买过该生产商的产品,无关

E.       Researchers found that thehigher the source credibility for a product, the more consumers were willing topay for it.

生产商信誉和购买意愿之间的关系,和此处的结论无关

A

京ICP证130446号|京ICP备12042273号-2 Copyright© 2004-2015 HAIXIANGJIAOYU.COM All Rights Reserved 海翔教育 版权所有